Personal branding is creating an image of yourself in the minds of your target audience as well as your existing ones. It is forging your identity as a professional and someone that they know like and trust.
A good personal brand helps you connect with people. It tells them what they can expect from you. It leaves a lasting impression that makes you easy to remember and hard to forget.
How do you create a personal brand? Here are five questions you should ask yourself about your personal brand:
1) Who are you?
You want to be authentic, which means you have to be consistent and share with people who you truly are. Allow them the opportunity to fall head over heels in love with your brand.
Authenticity requires a high degree of self-awareness. You need to have a strong sense of identity and be aware of your strengths and weaknesses.
Need help with this? Ask friend and family to help you by asking them to pinpoint your best assets.
2) What are you passionate about?
Your passion is what drives your business. It fuels your motivation to accomplish your mission and achieve your vision. It’s what ignites you.
Your passion should be clear in your personal branding. It should ignite sparks everywhere so that the whole world burns with enthusiasm for your mission and what you have to offer.
What excites you?
What makes you jump out of bed each morning? What is the one thing you would happily do even without getting paid?
These are great questions to ask yourself if you are struggling to discover your passion.
3) What are your mission and your vision?
Your mission is the reason why you’re here. It’s the work that you were born to do. Your mission may very well be related to your business.
At this very moment, ask yourself,
- What is the one thing I can do to best serve others?
- How can I find meaning in the work I do?
It is important for you to relate your mission in your branding message because it will show people that your business has a higher purpose and that you’re not in it just for the money. Also, when people are on board with your mission, they are likely to share your mission for you.
On the other hand, your vision is a mental picture of what you desire to accomplish with your business five, ten, or perhaps 20 years from now.
It’s what guides your goal setting and planning. It charts the path your company is going to take.
Your vision shouldn’t be just about what you want to accomplish for your business. The people you serve should be in the picture.
4) What are your core values?
Your core values are the things that are important to you. They guide the choices you make. Examples are integrity, openness, innovation, etc.
It is important that you communicate your values to your target clients. When your values resonate with them, they are more likely to do business with you.
5) What do you have to offer?
It’s important for you to define what you have to offer and you should be able to clearly communicate this in your brand’s message.
Your offer should not be just about what you can put on the table, i.e. your skills and talents. It should be more about the results that you promise to deliver.
For example, if you are a writer, you don’t just simply say, “I have exceptional writing skills and flawless grammar.” What’s in it for your clients?
There could be a better way to state your offer, “Equipped with my expertise in copywriting and topnotch writing skills, I am in the business of converting your website visitors into leads and your leads into paying customers.”
It is also important to differentiate yourself from other professionals in your field. Many of you are offering the exact same service with probably the exact same benefits, but what makes you special? Ask yourself, what will your clients miss out on if they were to do business with somebody else?
When you’ve answered the above questions, you’ll have enough material to use in building your personal brand.
Use these answers to guide you when you craft your branding statement, create your business logo, have your own website designed and your content written, etc.
Let your personal brand shine when you interact with people.
I'd love to hear from you! What steps are you taking to build your personal brand? Share with us below.
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